In the vast landscape of social media, where influencers often project lives of glamour and perfection, a new wave of content creators is emerging, offering a refreshing dose of normalcy. Among them is Laura Gil, a 27-year-old scriptwriter and video editor based in Madrid. Her TikTok videos, showcasing everyday activities like making avocado toast for breakfast or browsing LinkedIn for job opportunities, have garnered unexpected popularity. In a realm dominated by impeccable makeup, unrealistic body standards, and extraordinary lifestyles, Gil’s content stands out as a haven of relatability.
Gil is not alone in this endeavor. Across TikTok’s depths, a small revolution is brewing. In contrast to the extravagant lives of most influencers, a handful of users are amassing followers by sharing experiences much closer to those of ordinary people. In Spain, these anti-influencers are gaining traction. Ismael Sepúlveda, a 25-year-old video editor who works from home, documents even the mundane moments of his day, accumulating 45,300 followers over 317 consecutive days. Similarly, the account “hubs.life,” depicting the life of a 28-year-old office worker in a mid-sized American city, boasts 426,265 followers.
This shift in influencer content is becoming less niche and more characteristic of how Generation Z and subsequent generations present themselves on social media. According to a 2023 report by consulting firm Oliver Wymann, this demographic rejects heavily photoshopped individuals favored by millennials. Instead, they gravitate toward brands and personalities with a more direct, authentic style that resonates with their own experiences.
The emergence of sleep wrinkles raises questions about skincare and lifestyle habits. Dr. Paula Rocabado, a specialist in aesthetic medicine and member of the Spanish Society of Aesthetic Medicine (SEME), explains that sleep wrinkles result from a combination of factors, including the natural decline of collagen and elastin in the skin, as well as pressure exerted on the skin during sleep.
To mitigate the formation of sleep wrinkles, Dr. Rocabado offers several recommendations. First, she advises minimizing pressure on the skin by choosing bedding materials wisely, such as silk or satin instead of cotton. Additionally, she suggests engaging in physical activities that improve tissue oxygenation and circulation, along with localized massages. Finally, she emphasizes the importance of skincare tailored to individual skin types and age, including collagen-stimulating treatments such as micro-needling, radiofrequency, and lasers.
With these insights in mind, S Moda has curated a selection of pillows and pillowcases designed to reduce pressure on the face during sleep:
- Homca Memory Foam Cervical Pillow: This ergonomic pillow supports the neck, allowing for comfortable side and back sleeping positions to prevent sleep wrinkles.
- Ikea Ergonomic Pillow: Featuring adjustable heights and dual foam layers for exceptional support, this pillow accommodates side and back sleepers.
- Cupez Anti-Wrinkle Side Sleeper Pillow: Made of gel and shredded memory foam, this pillow alleviates neck pain and promotes proper sleeping posture.
- Saheyer Side and Back Sleeper Pillow: Designed to reduce pressure on the face while sleeping, this cervical pillow helps maintain skin health.
- Gingerlily Mulberry Silk Pillowcase: Crafted from Mulberry silk, this pillowcase keeps the skin hydrated and comes in five different colors.
- Magniberg Pure Satin Pillowcase: Made from 100% Supima cotton with a satin finish, this pillowcase is gentle on the skin and available in various colors.
- Zimasilk Mulberry Silk Pillowcase: With a high rating on Amazon, this silk pillowcase comes in over twenty colors and helps maintain skin and hair health.
- La Redoute Interiors Silk/Satin Pillowcase: Featuring both silk and satin sides, this pillowcase offers versatility and comfort for a restful sleep.
By incorporating these pillows and pillowcases into your sleep routine, you can minimize the formation of sleep wrinkles and maintain healthier, more youthful-looking skin. Remember to complement these products with proper skincare and lifestyle habits for optimal results.
